BA (Hons) Advertising and Marketing Communications

Degree Overview

Providing a solid theoretical underpinning of marketing as a discipline and how organisations use it, this programme will build upon contemporary techniques to provide knowledge and skills that are directly relevant and applicable to employers and industry best practices. Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM) and the Chartered Institute of Public Relations (CIPR), this programme provides live industry campaigns on which you can apply your learnings and demonstrate your creativity, on top companies and brands such as Pall-Ex, Aston Martin, Samsung and Next. With opportunities to participate in creative pitch competitions such as X-Culture and the CIM The Pitch, students from this course have reached the finals of these cross-university competitions every year for the last two years. Taught by industry practitioners with real-world experience, our lecturers have worked both agency and client-side at big-name companies across business and consumer brands. You will also have the opportunity to take a placement year in industry, with previous students having secured placements at the likes of Bosch and Samsung.

Important

You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, stationary and additional resources.

How you’ll be taught during your degree
You will learn through a variety of different methods, including lectures, tutorials, field studies and laboratory classes.

More than two-thirds of our permanent academic staff are Fellows of the Higher Education Academy, reflecting their dedication and formal training in teaching undergraduate students. Together with our accreditation by The Royal Society of Biology – which is your assurance of the quality and relevance of our course to the needs of employers – this is your assurance of the up-to-date knowledge of our teaching staff and guarantee of a supportive learning environment.

Degree Assessments
A variety of assessment methods are used, including examination, assignments and practical assessments. These are balanced across the Programme to provide a challenging assessment experience, which allows you to do your best.