The MSc in Marketing places a strong emphasis on digital and omni-channel marketing. As technology continues to shape how marketers connect with their target audiences, our curriculum evolves accordingly. The past 18 months have accelerated this evolution, and this marketing course is designed to reflect these changes. Having a masters in digital marketing will dramatically enhance your future career opportunities and this marketing degree is centred on applying and practicing the latest marketing concepts.
By delving into Data Analytics and Advanced Digital Marketing, students can explore Omni-channel Marketing Communications and Consumer Behaviour. This strengthens their customer-centric knowledge, focusing on the most cutting-edge consumer analysis tools available.
The hands-on experience and knowledge gained from real-world projects empower students to excel in specialised roles within the marketing departments of major national and international corporations.
Key Programme Highlights:
- Strong focus on digital and omni-channel marketing
- New emphasis on data analytics for informed decision-making
- Proven track record of graduates successfully entering marketing positions
- Intimate class sizes to foster a learner-centred environment
- Practical real-life projects aligned with industry leaders
This programme includes an essential industry work placement, enhancing students’ strategic marketing intuition and creative prowess. This experience enhances their professional expertise and personal growth.
Key Facts
Intakes: January | SeptemberÂ
Duration: 1 Year
Timetable: 3 Days per week
Accreditation: ATU
Tuition  €12,500 + 3.5% PEL (€437.50) =€12,937.50 Including Medical Insurance (€130) = €13,067.50 total
Degree OverviewÂ
The MSc in Marketing aims to significantly enhance graduates’ marketing expertise and professional growth. Ultimately, our goal is to contribute ‘best practice’ insights to business development in the realm of marketing and digital marketing.
Due to the programme’s practical nature, a strong emphasis on continuous assessment based on real-world business challenges, fostering close engagement with local communities and industries. The diverse range of modules is meticulously crafted to instil graduates with a modern marketing mindset.
Programme Learning Outcomes
Having successfully completed this programme, graduates will be able to:
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- Analyse marketing theory and practice with particular respect to SMEs.
- Critically appraise current issues and developments in consumer behaviour in the development of an omni-channel marketing experience.
- Develop and apply relevant digital, research and analytics tools and techniques.
- Develop and apply an entrepreneurial and omni-channel skill set in a practical context.
- Critically analyse the marketing activities of SMEs, developing appropriate marketing objectives, tactics, actions and metrics.
- Operate effectively in a variety of team roles and demonstrate self-direction when implementing and completing projects.
- Take individual responsibility for career and professional development.
- Plan and conduct research to develop marketing audits, marketing strategies, journey mapping and a WBL Research Project.
Admissions Requirements
Entry Requirements:
Applicants must have a cognate background. The minimum entry requirements are a Level 8
Honours Degree in Business or equivalent, minimum second-class honours (2.2). Applicants must have a minimum of
30 ECTS in marketing or marketing-related modules to do the MSc in Marketing.
IBAT College Dublin uses a number of comparison systems, such as the NARIC Qualifications Recognition system, to
compare and establish equivalency of international academic awards.
Masters Degrees- English Language Requirements:
IELTS 6.0, no component less than 5.5
Duolingo Min score 105, min 100 in each section
PTE 55+
RAQ Education London