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MSc in Marketing

APPLY NOW The MSc in Marketing places a strong emphasis on digital and omni-channel marketing. As technology continues to shape how marketers connect with their target audiences, our curriculum evolves …

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Overview

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The MSc in Marketing places a strong emphasis on digital and omni-channel marketing. As technology continues to shape how marketers connect with their target audiences, our curriculum evolves accordingly. The past 18 months have accelerated this evolution, and this marketing course is designed to reflect these changes. Having a masters in digital marketing will dramatically enhance your future career opportunities and this marketing degree is centred on applying and practicing the latest marketing concepts.

By delving into Data Analytics and Advanced Digital Marketing, students can explore Omni-channel Marketing Communications and Consumer Behaviour. This strengthens their customer-centric knowledge, focusing on the most cutting-edge consumer analysis tools available.

The hands-on experience and knowledge gained from real-world projects empower students to excel in specialised roles within the marketing departments of major national and international corporations.

Key Programme Highlights:

  • Strong focus on digital and omni-channel marketing
  • New emphasis on data analytics for informed decision-making
  • Proven track record of graduates successfully entering marketing positions
  • Intimate class sizes to foster a learner-centred environment
  • Practical real-life projects aligned with industry leaders

This programme includes an essential industry work placement, enhancing students’ strategic marketing intuition and creative prowess. This experience enhances their professional expertise and personal growth.

Key Facts

Intakes: January | September 
Duration: 1 Year
Timetable: 3 Days per week
Accreditation: ATU
Tuition  €12,500 + 3.5% PEL (€437.50) =€12,937.50 Including Medical Insurance (€130) = €13,067.50 total

Degree Overview 

The MSc in Marketing aims to significantly enhance graduates’ marketing expertise and professional growth. Ultimately, our goal is to contribute ‘best practice’ insights to business development in the realm of marketing and digital marketing.

Due to the programme’s practical nature, a strong emphasis on continuous assessment based on real-world business challenges, fostering close engagement with local communities and industries. The diverse range of modules is meticulously crafted to instil graduates with a modern marketing mindset.

Programme Learning Outcomes

Having successfully completed this programme, graduates will be able to:

      1. Analyse marketing theory and practice with particular respect to SMEs.
      2. Critically appraise current issues and developments in consumer behaviour in the development of an omni-channel marketing experience.
      3. Develop and apply relevant digital, research and analytics tools and techniques.
      4. Develop and apply an entrepreneurial and omni-channel skill set in a practical context.
      5. Critically analyse the marketing activities of SMEs, developing appropriate marketing objectives, tactics, actions and metrics.
      6. Operate effectively in a variety of team roles and demonstrate self-direction when implementing and completing projects.
      7. Take individual responsibility for career and professional development.
      8. Plan and conduct research to develop marketing audits, marketing strategies, journey mapping and a WBL Research Project.

Admissions Requirements

Entry Requirements:
Applicants must have a cognate background. The minimum entry requirements are a Level 8
Honours Degree in Business or equivalent, minimum second-class honours (2.2). Applicants must have a minimum of
30 ECTS in marketing or marketing-related modules to do the MSc in Marketing.
IBAT College Dublin uses a number of comparison systems, such as the NARIC Qualifications Recognition system, to
compare and establish equivalency of international academic awards.

Masters Degrees- English Language Requirements:
IELTS 6.0, no component less than 5.5
Duolingo Min score 105, min 100 in each section
PTE 55+

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Course Features

  • Duration 1 Year
  • Activities IBAT College Dublin
  • Time January | September 

Features

  • Visa Information and Medical Insurance Depending on your nationality you may be required to apply for a visa to study in Ireland. For full and complete information on visa requirements please follow this link: http://www.inis.gov.ie/en/INIS/Pages/Irish%20Visa%20Information It is the enrolling students responsibility to inform us when they have submitted their visa application. A visa reference number and date of submission of visa application is required. A full list of the required documents for visa application can be seen www.inis.gov.ie. Should your visa application be refused a refund (Less a €300 administration fee) will be returned to you. Please note that we reserve the right not to refund fees where false, fraudulent or fake documents have been submitted as part of a visa application. Should your visa application be successful you are required to send confirmation to us directly with a copy of the stamp on your passport. Please allow sufficient time to process the visa application as this can take anything from 4-16 weeks to process. You will also need to advise us when you hope to travel before the start of the course so that we can provide additional details to you such as; accommodation, timetables, registration and induction schedule and possible part-time job opportunities available (if required).
  • Proof of Finance Requirement: International Students that require a student visa to study in Ireland must provide evidence to the Irish Visa Issuing Authority that they or their sponsor have sufficient funds (€10,000 per year) to cover their costs of living in Ireland whilst studying. This is in addition to course fees. There are 2 ways to do this: Bank Statements - detailed statement of your and/or your sponsors' bank account(s) covering a six-month period immediately prior to your visa application. Evidence of savings or deposits held by you or your sponsor for a six-month period can also be submitted as evidence of finances. If sponsored, additional documentation is required. Visit https://www.dfa.ie/ for additional visa information. OR Education Bond – alternative to providing bank statements and additional documentation is to make a bond payment of €10,000, showing you have sufficient money to fund your stay during your studies. EducationBondIreland is an approved student fees payments service provider of the Department of Justice and Equality. For further information: https://educationbondireland.com/en/edu-faq.aspx
  • Medical Insurance Requirement: All Visa requiring international students are required to have private medical insurance, either personally or through a group scheme at time of registration. To support you meeting this requirement IBAT College’s can provide an approved insurance policy, which the College purchases for you upon receipt of full payment.
  • Learner Protection Policy (English Language programmes) IBAT College Dublin is a member of Marketing English in lreland (MEl), www.mei.ie. Marketing English in lreland (MEl) member schools espouse Learner Protection, thereby being able to guarantee to students that they will be able to complete all language courses for which they are enrolled. This policy is set out as a condition of membership within the MEI Bye-Laws Section 2.3 (E) "ln the interests of Learner Protection MEI members must agree that, in the event of an MEI school going unexpectedly out of business, they will accept students whose course of tuition in the closed school has not yet expired. The allocation of such students to member schools will be managed by the MEI office."
  • Protection for Enrolled Learners Learner Protection is provided by Arachas Learner Protection Programme and underwritten by Aviva Insurance Ltd. The current fee is 3.5% of the tuition fee. Protection of Enrolled Learners in accordance with section 65(4)(b) of the Qualifications and Quality Assurance (Education and Training) Act 2012 (hereafter the 2012 Act), are covered under this agreement for the duration of the agreement.
€12,500
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