As part of the MBA with specialised modules in Marketing Management at UE, you will deepen your understanding of the legal and policy frameworks that can have a significant impact on marketing decisions. You will be empowered to develop strategies that ensure not only commercial success but also compliance with relevant regulations.
Today’s business environment also requires a deep understanding of digital marketing. During the MBA in Marketing Management, you will gain an in-depth look at the latest digital marketing tools, methods and strategies. You will be empowered to effectively use the digital space to reach target audiences and maximise the success of marketing campaigns. MBA Marketing Management at UE is designed to prepare you for the challenges and opportunities facing marketers today. Our practical teaching methods, complemented by case studies and interactive projects, ensure that you gain theoretical knowledge and develop the practical skills that are required in the real business world.
This MBA degree at UE is delivered on campus, only the specialised modules are taught online.
Key Facts
- Program length: Semester: 3 | 1.5 years
- International Fees: Dubai : AED 51,800 in the 1st year | Non-EU: €12,900 in 1st year
- Location: Berlin | Dubai
- Start: March | September
Degree Overview
Delivered across three semesters, the MBA Marketing Management curriculum provides students with a broad knowledge of business management through modules such as Innovation Management and Customer Environment before diving into two specialised modules Global Marketing Management as well as Digital Marketing Communications in the second and third semesters.
Those who study MBA Marketing Management at UE will gain in-demand skills in the business administration and marketing fields thanks to a comprehensive curriculum taught by expert faculty.
Admissions Requirements
For detailed guidance on the entry requirements for international students, including the minimum English language entry requirement, please get in touch with us for entry requirements specific to your country.
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