The specialisation modules in the MBA International Business focuses on two core topics: “Global Marketing Management” and “Cross-cultural Management”.
In the specialization module “Cross-cultural Management”, students delve into the intricacies of managing diverse cultural environments within organizations. They begin by reflecting on the concept of culture and various approaches to studying it, understanding its relevance to organizational management. The module introduces students to the main theoretical approaches in cross-cultural management, equipping them with the tools to evaluate and apply these theories in real-world scenarios. Students learn to analyze organizational problems and issues through the lens of cultural diversity, applying cross-cultural management theory to find effective solutions. Additionally, they assess the implications of cultural and/or language differences in business communication, gaining insights into how these differences can impact collaboration and decision-making in a global context.
RAQ Education London