Bachelor of Arts in Business Communication

Degree Overview

Graduates of the BABC program will be able to:

• Use communication theories to assess basic issues in cultural contexts
• Critique communication media influence on audience perceptions of issues, events, products and services.
• Evaluate the effectiveness and integration of all types of media and communications.
• Demonstrate communication-oriented research and information seeking strategies.
• Create ethically and legally sound content for a variety of forms of media and markets.
• Integrate media and content to communicate persuasively to specific audiences.
• Apply communication methods to business problems and contexts.
• Demonstrate critical thinking and reflection skills in course deliverables.
• Work productively in a collaborative environment.

Important

• UCW is home to students from many different countries around the globe. Communicating with fellow students and sharing experiences can further enhance your learning experience.