The BA (Honours) in Business is targeted at school leavers and mature students preparing for a career in business. Students will acquire a broad knowledge of modern business management operations and be able to demonstrate a range of skills and competencies relevant to the current industry context. This programme is designed to give a structured business education, in a supportive environment, providing a solid foundation for a successful career in an international, multicultural business setting.
Personal development is a key feature of higher education – as you progress through this programme you will become increasingly self-confident and capable of working in diverse groups and be able to communicate effectively at a variety of levels to prepare you for employment or further study. Industry stakeholders were involved in every step of the development of the programme and have advised on the skills and competencies that are valued most highly by employers, the assessment strategy in this programme ensures that you will have the opportunity to acquire those skills and that you will be able to demonstrate them confidently. Each student will have the option to take a Business Project or a Professional Practice Project to develop an area of particular interest to you and allow you showcase your achievement.
On successful completion of the Bachelor of Arts (Honours) in Business you will be able to:
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- Demonstrate an extensive knowledge and in-depth understanding of current theories, concepts and principles of key business discipline such as management and strategy, economics, marketing, finance, HR and ICT and entrepreneurship in both domestic and international business environments and how the application of modern technologies such as data analytics and current communication systems enhance the field.
- Evaluate concepts and theories of the core subfields of business including management and strategy, economics, marketing, finance, HR, ICT and entrepreneurship and be able to apply them creatively to develop business opportunities.
- Critically review and analyse a diverse range of business data, select appropriate methodological techniques to solve business problems and present, defend and advocate insights and ideas.
- Demonstrate a range of professional attributes, judgement and informed analytical skills to analyse problems and apply creativity in designing and implementing solutions and effectively communicate responses in a modern, global business environment.
- Contribute to the process of business development, using knowledge from a range of subject areas, analyse information to contribute to solutions to complex business problems, accept accountability and have a critical understanding of ethical implications in business and the wider social context.
- Demonstrate the ability to work collaboratively as a member of a team in interdisciplinary and multicultural environments and exercise autonomy, self-direction and initiative as a team leader in dynamic and complex business situations.
- Demonstrate a self-awareness and ability to initiate own professional development and the development of others, through coaching and mentoring to function effectively and ethically in complex business environments. Be amenable to engaging with new developments and practices within Business.
- Articulate the wider social, political and business contexts within which the business professional operates and the need for high ethical, professional and legal standards in one’s work and in particular towards stakeholders and society at large.