Through developing your knowledge sequentially with us, you’ll gain the robust knowledge base sought by today’s employers, bringing out your full professional potential. In your first academic year, you’ll develop broad knowledge in key areas of business management, including managing people and an introduction to how modern organisations function. In your subsequent levels, you’ll study traditional and digital marketing tools, strategy planning, innovation, communications, business transformation, and much more. You’ll develop your understanding of the theoretical and practical aspects of a range of key marketing functions, including an awareness of the ethical professional environment in which marketers must now operate.
This course has been developed with input from world-leading organisations and researchers so that you are exposed to the most relevant advancements happening in marketing right now. That means you’ll be able to show future employers that you have the knowledge required to fill current skills gaps in the field. And because you’ll also graduate with a keen awareness of core business areas such as operational planning, finance, and management theory, you’ll have gained important transferable skills that will give you flexible, future-proof career ahead.
When you graduate from this course you will receive:
BA (Hons) Business Management (Marketing)
CMI Level 5 Certificate in Management & Leadership
Foundation Chartered Manager Status and the post nominal fCMgr
Certificate in Professional Marketing from CIM
Certified Digital Marketing Associate from the DMI
IOEE Professional Diploma in Enterprise and Entrepreneurship
RAQ Education London